A few months ago, I bought the domain name usbtoeverything.com with the intent to try my hand at affiliate marketing. However, with my full-time job at Sewell Direct and my side work with Sno Shack, I just haven’t had to time to tackle that project, mainly because of all the time it would require to write copy for all the products and keep tabs on the traffic.
Then, I found out my little brother’s Montessori school in Rexburg, Idaho, was looking for ways to raise money for their annual educational field trips. I thought USBtoEverything.com might be a good way for them to practice some technical writing skills and learn about affiliate marketing along the way. So I set up a Word Press blog for them to use to post products to the site.
Their first step was to sign up with affiliate programs like LinkShare that would give them an easy way to generate product links to sites like TigerDirect.com. Next, they started adding products. It’s been a little slow-going so far because the kids have had to get their bearings on what in world things like a USB to IDE adapters are. But they’re making progess. Hopefully in a few months they’ll start seeing a little income.
Just as a side-note, my similar site videoipodaccessories.com has brought in a whopping $5.27 since February 2006. Let me be clear that all I did on that site was write a little ASP.NET control that pulls down basic product information and pricing from Amazon’s associate API. I’m doing zero marketing. Anyway, I just wanted to highlight the differences between usbtoeverything.com and videoipodaccessories.com. First, the Montessori kids are writing their own copy, so instead of just copying TigerDirect’s product descriptions, they are rewriting it in their own words. This should help their SEO. Furthermore, as they add more products, they will be writing comparison pages that will show a list of something like USB to Serial adapters from different vendors. The list will include pricing and other info like shipping rates/times, etc. This should provide value to visitors to their site. Conversely, on videoipodaccessories.com, I am providing no real value above what Amazon already provides because I am only using the data retrieved from Amazon’s API. Hopefully, these “better” features of USBtoEverything.com will help them make more than $5 over the next year.
Of course, we might need to look into using Google Adwords to directly market the “long tail” products, but that is a can of worms that isn’t very tempting to open right now.